Christian Algranati says that 'Paranoia' is meant to touch upon HIV, H1N1 and dengue. I wouldn't have picked up on that without Algranati's introduction to the series, but the photographs depict fear, apprehension and denial beautifully.
Implications - Artists and businesses can benefit from cultural phenomenon and controversies by incorporating these elements into their images, advertising and branding. By addressing a topical issue, a new company can gain media and consumer attention in a competitive market where they may have previously been overlooked. Connecting to customers on a personal and emotional level by addressing current issues will ensure that the imagery is memorable and powerful to the viewer.