Forget about dainty stilettos and delicate details. Shoes are the accessory that continue to be the most relevant in today's fashion world and traditionally sleek ones are not being seen on the feet of trendy fashionistas. Instead, designer collections like the Chrissie Morris Autumn/Winter shoes are both bulky and clunky.
Finally sturdy-looking shoes like Chrissie Morris' Autumn/Winter Collection are beating out stick-thin heels that are impossible to walk in. Hallelujah!
Implications - There is often a struggle on behalf of businesses and companies to offer consumers products that are equally as functional as they are aesthetically appealing. Businesses that find ways to provide its clients with stylish designs and practical functions will meet the often contradictory demands of consumers today.
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Concept: Clunky Shoe Couture
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Segment: Females, 18-35
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Clunky Shoe Couture
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