Unwrapping Chocolate Books Packaging is a Story with a Happy Ending

By: Amelia Roblin - Published: Dec 13, 2012 • References: onlyforthefuture & lovelypackage
A brand new book can be a very exciting acquisition, but how would you feel if you found out that your hardcover was actually concealing scrumptious sweets inside of it? Lapp & Fao Chocolate Books packaging expresses itself in this novel way, posing as individual paperbacks while really performing as protectors for delicious desserts.

Hot off the press is a line of 15 different chocolate bars, wrapped in individual card covers in a spectrum of vivid colors. ONLYFORTHEFUTURE treated the edges of the cartons like spines of genuine storybooks, complete with the specific names written longways and volume numbers marking each one. The Lapp & Fao logo can be found at the top too, looking as if Chocolate Books packaging has been branded by a publisher. Stats for Bookish Confection Branding Trending: Older & Chilly
Research: 6,100 clicks in 179 w
Interest: 2.5 minutes
Concept: Chocolate Books Packaging
Related: 72 examples / 55 photos
Segment: Neutral, 4-55+
Comparison Set: 26 similar articles, including: simplistic pastel packaging, bubbly treat branding, and tongue-tied branding.