This Chocolate Assortment Appeals to Women Who Love Horroscopes

By: Laura McQuarrie - Dec 4, 2015
References: & packagingoftheworld
Pavolv's Design created this concept for a chocolate assortment with an astological theme. The chocolate box set was designed with a very specific demographic in mind—romantic young women who like to read horoscopes, read magazines and enjoy tea in the evening with a group of girlfriends.

The box of chocolates is segmented into 12 different sections, which are based off of each zodiac sign. The inside of the box is adorned with a starry pattern and once all the individually wrapped chocolate candies have been consumed, there's even a fortune at the bottom of the box that corresponds with each sun sign.

This chocolate box packaging design speaks to the consumer desire for personalization and feeling as if a part of a product's experience has been tailor-made for each individual user.