Bandar is a New Snack Brand Infusing American Tastes with Indian Flavors

By: Rebecca Byers - Jun 26, 2015
References: interactonshelf & thedieline
Bandar is an enticing new line of snacks that use dynamic chip branding to highlight the product's unique combination of American taste and Indian flavors. Named after the Hindu word for mischievous monkey, the new brand's visual identity is characterized by its vibrant monochrome color schemes and dizzying patterns that speak to a traditional Indian design aesthetic.

In order to create a chip branding and packaging design that highlighted the product's features and caught the eye of the discerning snacker, Bandar tapped the creative team at Boulder-based Interact.

The enticing line of chips snacks are baked and comes in several varieties such as garlic naan, tikka masala naan, cumin lentil chips and black pepper lentil chips.