Mattel and Village Cinemas' ‘Vjunior' Space Offers Immersive Fun

By: Jana Pijak - Jan 14, 2017
References: youtube & mumbrella.au
'Vjunior' is Australia's first-ever interactive children's theater and was launched by toy maker Mattel who teamed up with entertainment franchise Village Cinemas.

Offering immersive spaces that kids of all ages will enjoy, Vjunior is equipped with colorful and comfortable seating, game areas and even rentable event rooms that are ideal for those hosting birthday parties. "We share a common goal of delivering thrilling experiences through innovation, and together we look forward to providing our consumers with a truly unique cinematic adventure," said Mohit Bhargava, Village Cinemas Australia's general manager of marketing and sales about the venture.

Fusing aspects of physical and digital play, this interactive children's theater will appeal to today's tech-savvy Gen Z members and will specialize exclusively in kid-friendly content.