In a bid to stop spousal, child and general abuse/assault, the state of New Mexico’s Children, Youth and Family Department teamed up with a Minneapolis advertising agency to create attention-grabbing billboards that liken abuse to drunk driving.

The Children, Youth and Family Department sends a clear and concise thought-provoking message that asks you to think about what the world would look like if every spot where a person was hit or abused was marked by a cross or gravesite memorial.