Chick-N-Bap Merges Founder Sung Kim's Korean and New York Roots
Jana Pijak — February 18, 2021 — Lifestyle
References: restaurantbusinessonline
Chick-N-Bap is a new Korean-inspired street food concept that fuses founder Sung Kim's Korean and New York roots. The street food concept is one the founder aims to franchise on college campuses including the State University of New York in Binghamton where he went to school.
Celebrating traditional Korean flavors, Chick-N-Bap boasts a menu of chicken and rice dishes infused with "turmeric, grilled chicken, lettuce and tomato, all drizzled with a creamy, sweet and tangy white sauce." The eatery also offers "white rice and Korean barbecue marinated chicken thighs along with the traditional yellow rice and Middle Eastern spiced chicken thighs" with house-made sauce options.
Each menu item is offered at an accessible price point for student budgets and is inspired by New York's city-wide food carts.
Image Credit: Chick-N-Bap
Celebrating traditional Korean flavors, Chick-N-Bap boasts a menu of chicken and rice dishes infused with "turmeric, grilled chicken, lettuce and tomato, all drizzled with a creamy, sweet and tangy white sauce." The eatery also offers "white rice and Korean barbecue marinated chicken thighs along with the traditional yellow rice and Middle Eastern spiced chicken thighs" with house-made sauce options.
Each menu item is offered at an accessible price point for student budgets and is inspired by New York's city-wide food carts.
Image Credit: Chick-N-Bap
Trend Themes
1. Korean-inspired Street Food - The fusion of traditional flavors with accessible pricing presents an opportunity to disrupt the street food industry.
2. Franchising on College Campuses - Expanding the Chick-N-Bap concept to college campuses presents an opportunity to disrupt the campus dining industry.
3. Integration of Korean and Middle Eastern Spices - Incorporating Korean and Middle Eastern spice combinations opens up opportunities to disrupt the spice industry and create new flavor profiles.
Industry Implications
1. Street Food - Chick-N-Bap's innovative fusion of Korean and New York street food creates an opportunity to disrupt the traditional street food industry.
2. Franchising - Chick-N-Bap's plans to franchise on college campuses creates an opportunity to disrupt the campus dining industry.
3. Spice - By combining traditional Korean and Middle Eastern spices, there is an opportunity to disrupt the spice industry by creating new flavor profiles.
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