Chicken Kitchen Branding Lets the Illustration Dictate the Carton's Shape

By: Amelia Roblin - Published: Dec 3, 2013 • References: wildfireideas & thedieline
It's standard and typically more economical for a company to order mass-produced containers on which they then incorporate their branding, but Chicken Kitchen packaging represents a slightly out-of-the-box approach. Looking rather like the thin folded cartons that hold takeout donuts, this little crate design embodies enhanced contours.

The top of the handle has not been cut across with the usual straight line; instead, it has a couple of rounded projections that accommodate the extension of the illustrations on the box. The Wildfire studio worked bold cartoons of the rooster mascot into Chicken Kitchen packaging and strove to make an image that would overpower the carton. Similarly, the pictures on the stickers extend beyond the generally circular form and the container sleeves have exaggerated handgrips. Stats for Poultry-Headed Packaging Trending: Older & Warm
Research: 13,196 clicks in 129 w
Interest: 3.2 minutes
Concept: Chicken Kitchen Packaging
Related: 88 examples / 68 photos
Segment: Neutral, 12-35
Comparison Set: 32 similar articles, including: uncrumpling eco containers, takeout treat branding, and plaited paper packaging.