This PSA Shows How Attracted Kids are to Toxic Cleaning Products

By: Ady Floyd - Oct 17, 2015
References: & adweek
This shocking chemical awareness PSA features babies and toddlers who would prefer to play with toxic cleaners rather than toys. The goal of this commercial is to raise awareness among parents and guardians of young children to ensure each child is protected -- even inside the home.

The Lemz agency created a video compilation featuring an experiment that allowed children to select between playing with a toy or a cleaning product. With the use of a hidden camera, eye-tracking sensors and a heart monitor, each child was carefully assessed. The results yielded that over 51 percent of children prefer to play with toxic household cleaning products rather than a toy.

With these eye-opening results, this chemical awareness PSA hopes to eliminate the injuries caused by common products.