“Cheese Rolling and Wake” Takes Over England Hillsides

By: Christina Butty - Published:   Updated: Apr 4 2011 • References: mirror
In jolly old England there is an event known as “Cheese Rolling and Wake” that is too good to be true. This annual tradition involves participants throwing themselves down a hill in pursuit of cheese.

I haven't witnessed it myself, but would like to. After viewing the pictures above, this event seems popular and hardcore. Stats for Cheesy Local Traditions Trending: Older & Mild
Traction: 2,486 clicks in 295 w
Interest: > 3 minutes
Concept: Cheesy Local Traditions
Related: 85 examples / 65 photos
Segment: Neutral, 18-35
Comparison Set: 31 similar articles, including: transgendered tennis players, 10 ways sports illustrated swimsuit issue stays on the edge, and stripped sports fans.