Young people have so much to learn when it comes to sexually transmitted diseases. This Belgian PSA by ad agency Boondoggle for Sensoa tries to educate teenagers and youngsters about a common sex-ed question--whether STDs can be transferred through swallowing semen--with a very tongue-in-cheek approach.
The unorthodox PSA's art direction makes use of the fact that most teenagers don't think with their brains before jumping into things, especially when it comes to sex.
Implications - XX.
After all, sexual intercourse can be a really awkward thing for most people to talk about, and with such psa's that add a bit of humor to the topic really do work well. Sensoa Teen STD Ad can be seen as both informative as well as relatable to a young age demographic.
Stats for Cheeky PSAs
Trending: Older & Average
Research: 7,640 clicks in 397 w
Interest: > 3 minutes
Concept: Cheeky PSAs
Related: 31 examples / 24 photos
Segment: Neutral, 18-55
Comparison Set: 11 similar articles, including: aids awareness everywhere, biomimicmarketing in shockvertisement, and cartoon for aids.
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