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Cheap Monday Gets a Distressed, Torn and Acid-Washed Makeover

By: Shelby Lee Walsh - Published:   Updated: Apr 20 2011 • References: cheapmonday & notcouture
Swedish clothing company Cheap Monday recently showcased its low-priced Spring/Summer collection. The collection is riddled with clothing items that are distressed, torn and/or acid washed.

Cheap Monday sticks to their classic denim styles and pairs them with loose fitting tees. This collection is a perfect match for any hipster or fashionista’s wardrobe.

Implications - Though some may see this style as a ridiculous innovation, homeless chic is something that is swiftly gaining speed. This unkempt, disheveled style is the antidote to decades of primped, over-processed looks that are difficult to maintain and tacky to wear. This should prompt companies to look into less artificial imagery in their products and campaigns.

Stats for Homeless Couture Trending: Older & Warm
Traction: 22,178 clicks in 284 w
Interest: 4 minutes
Concept: Homeless Couture
Related: 112 examples / 86 photos
Segment: Females, 12-35
Comparison Set: 41 similar articles, including: military jackets & distressed jeans, superheroes stripped, and shredded denim.