'The Extravagant Weight' Gets Hungry People to Make Charitable Donations

By: Gil Haddi - Published: Mar 15, 2013 • References: & cargocollective
The idea behind 'The Extravagant Weight' project is to try and make it more convenient for people to make a charitable donation, feeding the hungry as they feed themselves. Instructed by Mihnea Gheorghiu with Gabriel Morais as the the copywriter and art director, this project a way to gain more donations to the Prato Cheio non-governmental organization that feeds the less fortunate in Brazil.

As customers are loading their plates at a buffet-style restaurant, they purchase tokens for different types of food that represent 100g each. If they go over the token weight, the extra money paid goes towards this charity that depends on donations alone. The Extravagant Weight project is intelligent in that it gets people to make a charitable donation when they're hungry. Stats for Hunger-Driven Food Drives Trending: Older & Mild
Research: 773 clicks in 167 w
Interest: 0.5 minutes
Concept: Charitable Donation
Related: 59 examples / 45 photos
Segment: Neutral, 12-55
Comparison Set: 21 similar articles, including: foods as barcodes, food sculpture charity projects, and massive macaroni art installations.