Women are often used by brands and ad agencies to sell male products.
We’ve even seen ads in which women dressed in men’s underwear adopt crude, manly behaviors to attract the guy’s attention. So how about using men to promote female bags?
Chanel uses this concept in this photo shoot by photographer David Byun. Topless hunks pose with the Chanel bags, adding a sexy edge that female models can’t bring.
Will we see more ads and editorials using men to target women?
Stats for Opposite Sexvertising
Trending: Older & Warm
Research: 23,682 clicks in 363 w
Interest: 4 minutes
Concept: Opposite Sexvertising
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: hot girls dress & act like guys to sell male underwear, 49 instances of objectifying men & exploiting the male body, and hot girls dress & act like guys (update).
More Stats +/-
49 Instances of Objectifying Men & Exploiting The Male Body
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