Superstar

The Central Smart Insure Ads Advocates Shopping for Insurance

By: Meghan Young - Published: Nov 23, 2011 • References: kingkongbangkok and ibelieveinadv
The Central Smart Insure ad campaign shows just how easy it can be to get hurt, even mannequins can be injured, as well as how easy it can be to protect oneself. Getting personal insurance can be as easy as stepping into a Central Department Store.

Conceived and executed by KingKong, an ad agency based in Bangkok, the Central Smart Insure ad campaign cleverly bridges the gap between bodily injuries and department stores by focusing on poor mannequins. It also provides a healthy remove for the viewer who doesn't want to think about his or her fragility buts needs a push in the right direction in order to get some insurance.

The Central Smart Insure ad campaign was illustrated and photographed by Xivius.