In February, we featured an interactive Wonderbra ad. Now we have another innovative ad from Wonderbra with the introduction of censortising. The censorship conveys the message.
Implications - Companies who struggle to set themselves apart from their competition need to think boldly in order to capture the interest of their target market, and ads like this are an example of how this can be done. An ad that uses provocative imagery in order to create a visceral reaction from its audience is ultimately going to be remembered and recalled more easily. By giving consumers something to talk about, companies can ensure that their marketing message remains relevant months after originally being unveiled.
Stats for Censortising
Trending: Older & Warm
Research: 7,212 clicks in 507 w
Interest: 4 minutes
Related: 52 examples / 40 photos
Segment: Females, 18-35
Comparison Set: 19 similar articles, including: superstar clothing collaborations, frothy apple ales, and tattooed japanese restaurants.
More Stats +/-
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