By: Going Like Sixty - Published: Apr 3, 2008   Updated: Jun 1 2011 • References: clarityproducts
It's a geezer phone! Clarity, a company that makes stuff so older people can communicate better, introduced the ClarityLife, a new easier to use cell phone. It's a simple phone with a large display and prominent buttons. Sound is amplified, and it features a one button emergency response feature.

Since it's a geezer phone, there is no long term contract is required. HAR!

Implications - Although consumers are becoming increasingly technologically advanced, simple design is still of high value. Be it minimalist Apple products or phones like ClarityLife, toned-down technology pieces are more popular than ever. Ultimately, a combination of carefully selected special features matched with a sleek aesthetic far surpasses an overflow of useless features on a heavily adorned piece. Stats for Cell Phones for Seniors Trending: Older & Mild
Research: 5,306 clicks in 425 w
Interest: 2.6 minutes
Concept: Cell Phones For Seniors
Related: 42 examples / 32 photos
Segment: Neutral, 55-55+
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