New Women's Aid Campaign

By: Jeremy Gutsche - Published:   Updated: Apr 13 2011 • References:
To raise awareness for domestic violence, the new Women's Aid campaign features photoshopped pictures of UK celebs. The celebrities have been altered to appear as though they have been beaten, shocking you to realize the importance of domestic violence as an issue. The campaign was created by Grey London.

Implications - This is not the first time Women's Aid has taken the shockvertising approach to their PSA prints. The national domestic violence awareness campaign may cause some to look away, but it definitely communicates the point in a way that demands instant attention. With cause campaigns such as these, there is no time to tip toe around the issue, as the call to action is much more urgent.

Stats for Celebs Photoshopped For Domestic Violence Trending: Older & Buzzing
Traction: 73,471 clicks in 419 w
Interest: 4 minutes
Concept: Celebs Photoshopped For Domestic Violence
Related: 72 examples / 55 photos
Segment: Females, 18-55
Comparison Set: 26 similar articles, including: corner store cafes, waste-transforming startups, and lucite heeled brogues.