Celebs Photoshopped For Domestic Violence
New Women's Aid Campaign
Implications - This is not the first time Women's Aid has taken the shockvertising approach to their PSA prints. The national domestic violence awareness campaign may cause some to look away, but it definitely communicates the point in a way that demands instant attention. With cause campaigns such as these, there is no time to tip toe around the issue, as the call to action is much more urgent.