Her interest in movies, popular culture and the customization phenomenon led her to create these celebrity toy ponies. Her work is currently being exhibited at the Small Pleasures Show in London.
Shown here are just a few of Mari Kasurinen's many imaginative takes on pop icons.
Implications - One of the best ways a brand can attract interest is by investing in advertising or products that mimic or mock a celebrity. By showing a sense of humor and a willingness to parody a famous figure, the brand shows a brash confidence and edginess that many companies spend years trying to cultivate.