Divorce Cakes

Shanna Moakler seems to have invented the ‘divorce cake,’ or at least she made it more mainstream after her much publicized breakup with Travis Barker of Blink-182.

Thanks to her help, celebrating the end of a bad marriage by serving custom-made ‘divorce cakes’ is catching on. Perhaps it’s the act of eating cake that brings everything full circle. You start by shoving cake in his face, and you end by shoving cake in yours.

Implications - Consumers are greatly accepting of this pattern of whimsical humor. Instead of celebrating everything that is great, buyers are accepting things that are normally considered negative as they provide a sense of relief and realism. Businesses that are looking to profit should consider using this whimsical humor to market their company and brand in order to connect the brand.