Celebranding Edit

Big Stores With Big Name Models
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Want to follow a star’s clothing line, but forget who sold their brand to which store? Here is a run down: Avril Lavigne is hawking for Kohls (Hayden Panettiere does Candies, but will be doing Kohl’s too, along with Lenny Kravitz and Vanessa Carlton); LL Cool J joins Ty Pennington for Sears; Wal-mart has the Olsen Twins; JC Penney features Kimora Lee Simmons and Belk hired Kristen Davis of Sex and the City.

Below are a few more celebrities for big brand names.

Celebrity Fashion Robots - Gwyneth Paltrow in Vogue (GALLERY)

The intrigue with futurism and robots has permeated the fashion industry, with space-inspired styles supplementing the growing integration of robots and smart technologies in our daily lives. Labels like… [More]

Celebrity Designers - Penelope Cruz Launches Fashion Line (GALLERY)

What celebrity doesn’t have their own clothing line? Well, hot on the heels of Madonna’s H&M;line comes Penelope Cruz and her sister Monica. The Spanish starlets will be designing a 25-piece line for Mango’s… [More]

Celebrity Fashion Lines - Michael Jackson x Christian Audigier Collection (GALLERY)

If Perez Hilton can have a clothing line, then why can’t the King of Pop have one too? That’s right, Michael Jackson is collaborating with Christian Audigier, the designer of the popular Ed Hardy label… [More]

Celebrity Authors - Victoria Beckham Writes Fashion Guidebook (GALLERY)

Posh Spice a best selling author? Her fashion guide “That Extra Half an Inch: Hair, Heels and Everything in Between” has already hit bestseller status in the U.K., where it was published earlier this year,… [More]