IT Cosmetics' Next-Gen Foundation-Serum Boasts 90% Skincare Ingredients
Laura McQuarrie — March 22, 2022 — Fashion
References: itcosmetics & newbeauty
Fans of IT Cosmetics' Your Skin But Better CC+ Color Correcting Full Coverage Cream SPF 50+ can now appreciate a new CC serum formula that's packed with skincare ingredients. The new, improved and patented IT Cosmetics Your Skin But Better CC+ Nude Glow with SPF 40 formula delivers the sale color-correcting features as before but with the benefit of being what the brand describes as "the first 90% skincare CC+ for an instant healthy glow and brighter skin in four weeks."
Available in a range of shades, the color correction serum is enhanced with brightening niacinamide, hydrating hyaluronic acid and antioxidant-rich green tea extract. This product is useful for delivering a glow with 24 hours of hydration and buildable medium coverage.
Available in a range of shades, the color correction serum is enhanced with brightening niacinamide, hydrating hyaluronic acid and antioxidant-rich green tea extract. This product is useful for delivering a glow with 24 hours of hydration and buildable medium coverage.
Trend Themes
1. Skincare-infused Makeup - Opportunity for cosmetic companies to develop makeup products with added skincare benefits to meet consumer demand for multi-functional beauty products.
2. Brightening Serums - Opportunity for companies to develop and market brightening serums as a standalone item or as a complementary product to foundation.
3. Buildable Coverage - Opportunity for makeup companies to create buildable coverage products that can serve as multi-use beauty items for consumers seeking convenient, minimalist beauty routines.
Industry Implications
1. Cosmetics - Cosmetics companies can leverage the trend towards multi-functional makeup with skincare benefits such as brightening serums and buildable coverage.
2. Skincare - Skincare companies can explore adding makeup to their product lines in response to growing consumer interest in skincare-infused makeup.
3. Green Beauty - Green beauty companies can develop and market brightening serums and makeup products with natural, plant-based ingredients to cater to the demand for clean, eco-friendly beauty products.
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