Caulipower Cauliflower Pasta Has 48% More Fiber Than Regular Pasta
Laura McQuarrie — March 31, 2021 — Lifestyle
References: eatcaulipower & foodbusinessnews.net
Caulipower Cauliflower Pasta is a new frozen, gluten-free pasta from the brand behind veggie-powered products like cauliflower crust pizzas, cauliflower breaded chicken tenders and cauliflower tortillas. The linguine and pappardelle-style cauliflower pastas boast 48% more fiber than traditional pasta, as well as half the amount of sugar as seen in leading gluten-free offerings.
Free from artificial colors, flavors and preservatives, Caulipower Cauliflower Pasta sets itself apart as an option that's said to "[taste] just like fresh pasta, with fewer calories than any other on the market — fresh, frozen, or dry," according to Caulipower founder and CEO Gail Becker.
While there are plenty of shelf-stable pasta products that are enriched with vegetables, including cruciferous ones like cauliflower, this one stands out for infusing freshness into the frozen pasta category.
Free from artificial colors, flavors and preservatives, Caulipower Cauliflower Pasta sets itself apart as an option that's said to "[taste] just like fresh pasta, with fewer calories than any other on the market — fresh, frozen, or dry," according to Caulipower founder and CEO Gail Becker.
While there are plenty of shelf-stable pasta products that are enriched with vegetables, including cruciferous ones like cauliflower, this one stands out for infusing freshness into the frozen pasta category.
Trend Themes
1. Cauliflower Pasta - Cauliflower-based pasta is gaining momentum in the frozen food industry, offering a healthier and tastier option as compared to traditional pasta.
2. Gluten-free - Gluten-free products continue to grow in popularity, pushing food companies to create innovative substitutes and alternatives.
3. High Fiber Foods - The demand for high-fiber foods is on the rise, leading to the creation and promotion of products with higher fiber content.
Industry Implications
1. Frozen Foods - Cauliflower pasta is a disruptive innovation opportunity in the frozen food industry, offering a healthier and more diverse range of options.
2. Gluten-free Products - Gluten-free pasta alternatives are becoming more mainstream, creating opportunities for growth in the gluten-free products industry.
3. Health Food - The health food industry is seeing a surge in demand for nutritious and flavorful options, providing an opportunity for cauliflower pasta and similar products to capture a larger market share.
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