Usually most clothing designers are happy just to make a dress that looks great or is comfortable, but the brains at Catalytic Clothing are definitely a little more ambitious than that.
The brand’s latest release is a dress that purifies the air while being warn -- a remarkable innovation which gives Catalytic Clothing the distinct honor of being the first company to produce a pollution-fighting garment. In order to commemorate the incredible achievement, the company has called the dress ‘Herself,’ which seems oddly fitting for a piece of feminine fashion that has the ability to improve its surroundings all on its own. Needless to say, this awesome new fabric technology and the fashion revolution it might inspire certainly speaks for itself.
Stats for Smog-Cleaning Clothes
Trending: Older & Warm
Research: 8,295 clicks in 280 w
Interest: 4 minutes
Concept: Catalytic Clothing
Related: 56 examples / 43 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: extreme filtration masks, solarific see-through pavilions, and aqua-saving systems.
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