'Aromaticat' Makes Scented Silica Gel to Improve Household Pet Odours

By: Laura McQuarrie - Apr 12, 2016
References: dochery.ru & packagingoftheworld
Scents like lavender and apple orchard are often used in everything from household cleaners to candles, but 'Aromaticat' uses these pleasing aromas in its silica gel cat litter products. These fragrant cat litter products are designed to be gentle enough for pets, yet also pleasing for pet owners as an alternative to unscented cat litter products.

When the design agency Dochery was tasked with developing packaging for Aromaticat, it described that: "we have tried to abstract as much as possible from a subject of a cat's toilet, and thus didn't use photorealistic images." As a result, consumers are able to understand that these are not run-of-the-mill cat litter products that are only designed to tackle the issue of pet messes.