For the Winter 2011 edition of The NY Times T Magazine, photographer Cass Bird has created this charming editorial called 'Boulder Dash' featuring IMG model Heidi Mount.
This rugged shoot by the talented Cass Bird features Mount trying her hand at camping and exploring the hills and fields of Utah. Styled by Ethel Park, the blonde babe wears casually cool pieces grounded on a lot of colorful plaid. In one shot, she dons a denim vest over a sleeveless plaid shirt. In another, she wears a layered ensemble comprising a checkered dress and red plaid shirt with a brown vest thrown on top as well as a chic leather pouch belt. The overall editorial is grungy and cool, perfect for the stylish travel publication.
Stats for Rugged Explorer Editorials
Trending: Older & Average
Research: 6,655 clicks in 231 w
Interest: 4 minutes
Concept: Cass Bird
Related: 31 examples / 24 photos
Segment: Females, 18-35
Comparison Set: 11 similar articles, including: happiness-focused research centers, iconic cheeseburger pierogies, and urban surf parks.
Rugged Explorer Editorials
More Stats +/-
Iconic Cheeseburger Pierogies
Happiness-Focused Research Centers
Urban Surf Parks
African Millennial Media Platforms
Vegan Fast Food Burgers