Gawatt Cartoon Coffee Cups Feature Interchangeable Cups and Sleeves

By: Laura McQuarrie - Published: Jul 31, 2014 • References: facebook & thedieline
The cartoon coffee cups designed for Gawatt by Backbone Branding are a fun way to show how you're feeling when you order your coffee—perhaps you're elated, or still grumpy right up until you've had that first sip of coffee.

The Gawatt Take Away cup is designed with multiple faces on it, which can be slipped into a mask-like sleeve to show off one particular emotion at a time. There are several different sleeves to choose from, including different designs in red, yellow and blue that can be interchanged with the different types of coffee cups. As well as being a fun means of expression, the cups can also be reused time and time again, serving as souvenir cups for Gawatt that will make customers want to collect all of their favorites. Stats for Expressive Coffee Cups Trending: Older & Warm
Research: 5,159 clicks in 95 w
Interest: 2.1 minutes
Concept: "cartoon Coffee Cup"
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
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