Dairy products remain a staple for millions of households around the world, so the SML Milk cartons of milk are intended to offer a different kind of branding that goes beyond the norm.
Adopting a clothing size label aesthetic, the SML Milk cartons utilize the letters S, M and L as they are used in the clothing industry to indicate small, medium and large, respectively. This pertains to the fat content to make it easier to pick up a carton that has more fat content or less, depending on needs or preferences.
The SML Milk cartons of milk are the conceptual design work of the Public Group design studio and also feature a texturized aesthetic that makes them easier to hold and more interesting to experience.
Clothing Size-Inspired Dairy Branding
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