The 'Carbon Undone' Platform is Eco-Focused
Michael Hemsworth — December 10, 2020 — Eco
References: carbonundone & betalist
More businesses and brands are pledging to reduce their carbon footprint or even go carbon-neutral, so the 'Carbon Undone' platform is positioned as a solution for small and medium-sized enterprises to do the same. The platform works by measuring the carbon footprint of a business before letting administrators choose a reduction goal that they would like to hit. The platform will then provide access to reduction strategies and more to help organizations reach their sustainability goal.
The 'Carbon Undone' platform will also help businesses to craft a corporate sustainability report that can be used in marketing materials, provided to new or existing clients and shareholders alike. The solution is targeted towards the ever-increasing number of businesses seeking out a way to main sustainability a more important part of their operations.
The 'Carbon Undone' platform will also help businesses to craft a corporate sustainability report that can be used in marketing materials, provided to new or existing clients and shareholders alike. The solution is targeted towards the ever-increasing number of businesses seeking out a way to main sustainability a more important part of their operations.
Trend Themes
1. Carbon Footprint-tracking Platforms - The rise in businesses' awareness of their environmental impact represents an opportunity to create platforms that can help them measure and reduce their carbon footprint.
2. Corporate Sustainability Reporting - As more businesses seek to demonstrate their commitment to sustainability, there is a growing demand for solutions that can help them create and share corporate sustainability reports.
3. Sustainability Consulting Services - The increasing importance of sustainability for businesses presents an opportunity for consulting firms to offer specialized services to help companies develop and implement sustainability strategies.
Industry Implications
1. Environmental Consulting - The rise in companies' interest in reducing their carbon footprint opens up opportunities for environmental consulting firms to offer their expertise in helping businesses enact sustainability initiatives.
2. Sustainability Software - The increasing demand for solutions that help businesses measure, track and report on their sustainability metrics presents an opportunity for software companies that specialize in sustainability platforms.
3. Sustainable Marketing - As more businesses try to demonstrate their commitment to sustainability, there is an opportunity for marketing firms that specialize in sustainable messaging to help these organizations craft campaigns that resonate with their customers.
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