Cocokind's Carbon Label Shares a Breakdown of Sustainability Facts
Laura McQuarrie — March 3, 2021 — Eco
Beyond specific certifications, environmentally conscious consumers want to know that the products that they're using are responsibly made and brands like Cocokind are including carbon labels on secondary product packaging to spell out "sustainability facts." The indie beauty brand shares a few "formula facts" from products like the rosewater toner and oil-to-milk cleanser, and an included QR code links consumers directly to more sustainability resources hosted on the brand's site.
To calculate its carbon footprint, Cocokind used the Department of Energy’s Life Cycle Inventory Database and validated the info with Carbon Calories. The brand also shares information related to recycling, how much of the packaging is recyclable and what the components are made from.
To calculate its carbon footprint, Cocokind used the Department of Energy’s Life Cycle Inventory Database and validated the info with Carbon Calories. The brand also shares information related to recycling, how much of the packaging is recyclable and what the components are made from.
Trend Themes
1. Carbon Labeling - Companies can take advantage of the growing demand for transparent carbon labeling to show consumers how sustainable their products are.
2. Life Cycle Assessment - Brand owners can explore life cycle assessment methodologies to identify their products' environmental impact and pave the way to a greener manufacturing.
3. Sustainability Metrics - Measuring and disclosing a variety of sustainability metrics are becoming increasingly relevant to customers concerned about the environment.
Industry Implications
1. Beauty Industry - Beauty brands and manufacturers can embed carbon labeling and other sustainability metrics to their packaging to showcase their commitment to the environment.
2. Technology Industry - The tech industry can play a vital role by providing tools and platforms designed to calculate, track, and display carbon footprint and other environmental metrics.
3. Manufacturing Industry - Manufacturing companies should assess their sustainability impact and explicitly display the results to customers and stakeholders.
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