This Printed Car Advertisment Gives a BMW Its Stripes

By: Laura McQuarrie - Mar 20, 2015
References: bmw & adsoftheworld
Tons of people dream of being able to own and customize a luxury car, so this creative car advertisement from BMW helps to simulate the experience, even if it is only with paper.

The 'One with the Machine' print ad includes a full spread that comes with a set of transparent decals that can be applied to the side of the car. This includes a colorful swoosh and other small icons that can be placed as desired on the paper print car. Considering the size of the biggest sticker, there aren't a lot of options for placement, but it is a fun way to immerse yourself in the fantasy of being able to deck a BMW out with some bold racing stripes.