This Car Ad Addresses the Anxieties That First Time Parents Feel

By: Mishal Omar - Jul 22, 2016
References: ispot
This car ad touts the Mazda CX-5 as the perfect vehicle to ensure the safety of its passengers.

The commercial starts by showing a young couple leaving the hospital with a newborn baby while a voice-over discusses the steps that the parents took to ensure their first child's safety. The commercial discusses common anxieties that young, first-time parents often face and their attempts to resolve those issues. The Mazda car that the parents use to drive home from the hospital is shown to be safe, reliable and at one point even automatically breaks to prevent a collision.

Using a newborn child to prove the safety features of this vehicle, this car ad promotes Mazda to concerned parents who view their family's safety as a top priority.