The Cape Argus Ad Campaign Shows How the Story Changes Within Hours
This ad campaign from Cape Argus demonstrated the changing nature of news stories. Cape Argus is a South African newspaper that’s been around since 1857. Its daily readership as of 2009 was 359, 000, with a circulation of 60, 552.
The angle of this Cape Argus ad campaign is to demonstrate how news can change within just a few hours of a story breaking. To achieve this, the company simply created split-screen photos that conveyed a changing story in two simple photos.
The most obvious example of this is a split-screen ad featuring Kim Jong Il on the left and his song Kim Jong-un on the right. This ad is alluding to the change in power in China after Kim Jong Il’s recent death.
The angle of this Cape Argus ad campaign is to demonstrate how news can change within just a few hours of a story breaking. To achieve this, the company simply created split-screen photos that conveyed a changing story in two simple photos.
The most obvious example of this is a split-screen ad featuring Kim Jong Il on the left and his song Kim Jong-un on the right. This ad is alluding to the change in power in China after Kim Jong Il’s recent death.
