These print ads for Canon Optical Image Stabilizers simulate extreme digital photography... or at least I hope they're simulated. It features reflections in the eyes of dangerous wild animals to illustrate the camera's functionality.
I'm assuming the photography is digitally enhanced, but even so, the campaign send pangs of nervousness through my stomach. The reflections are wildly well done and look incredibly real!
I have a beautiful Canon, but be assured, it won't be taking any photos like these.
Stats for Extreme Digital Reflections
Trending: Older & Mild
Research: 5,850 clicks in 414 w
Interest: 4 minutes
Concept: Extreme Digital Reflections
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: vegan macaroni dinners, wirelessly charged earbuds, and physical touchscreen toys.
Extreme Digital Reflections
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