Toast Makes Filtered Cannabis Cigarettes with a Sophisticated Twist

By: Laura McQuarrie - Apr 28, 2017
References: wetoast & packagingdigest
Toast is a producer of filtered cannabis cigarettes, with branding that positions the product as an upscale lifestyle item for recreational use. Toast calls its cannabis cigarettes "Slices."

The cigarettes are packaged in boxed sets that reference design and styling choices from the 1920s. Butterfly motifs in gold foil are used throughout the brand's packaging system, helping to emphasize the appeal of the product to a social butterfly. The name of the brand itself, Toast, refers to the fact that smoking one Slice is equivalent to drinking one cocktail at a party.

In keeping with the theme of appealing to sophisticated consumers with elegant and upscale design, the box that Toast cannabis cigarettes are packaged in can be recycled, or reused, as it is made with high-quality materials and even includes a magnetic closure.