The Candy Kittens Very Cherry candies are the latest offering from the brand in the UK that aims to answer consumer demand with a high-quality product that also maintains a free-from recipe.
The candies have a vegan recipe that is made using only natural flavors and colors, while also featuring real cherry juice in the mix. The product is also completely free from palm oil, gelatin and carnauba wax.
Co-Founder and Managing Director of Candy Kittens Edward Williams explained the inspiration behind the Candy Kittens Very Cherry candies saying, "Our consumers have been asking us to create a cherry flavour for years, so we’re really excited to be answering this demand with a new addition to our vegan range. Very Cherry is bold and fun and, most importantly, really delivers on flavour - something that our consumers have come to expect of the brand thanks to the use of at least 10% fruit juice in every sweet.”
Why This Trend Is Growing
- Vegan Candy
- The trend of vegan candy production using natural flavors and colors presents an opportunity for plant-based food industry to cater to a growing consumer demand for healthier and environmentally-friendly products.
- Real Fruit Juice Candy
- Trend of incorporating real fruit juice in candy-making offers an opportunity for fruit juice industry to expand their product offerings and create new revenue streams.
- Free-from Candy
- The trend of producing free-from candies (such as without gelatin, palm oil, and carnauba wax) offers an opportunity for candy companies to cater to consumers with specific dietary requirements and health concerns.
Industries Being Reshaped
- Plant-based Food Industry
- The rise of vegan candy production presents an opportunity for plant-based food industry to expand its product offerings and increase market share.
- Fruit Juice Industry
- Incorporating real fruit juice in candy-making offers an opportunity for fruit juice industry to create new revenue streams and appeal to health-conscious consumers.
- Natural and Organic Food Industry
- Free-from candy production presents an opportunity for natural and organic food industry to reach out to health-conscious consumers looking for healthier candy alternatives.
