Your quiz for today is to finish this jingle: "Gimme a break, gimme a break, break me off a piece of..." In Japan, the end of this jingle has more to do with brain food than relaxation.
In Japanese, ‘Kitto Katto’ sounds like "kitto katsu," which loosely translates into "good luck," or "eat this candy and you will conquer the world."
Nestle must be frothing at the mouth to bring similar homonym-based marketing techniques to the rest of the world. Perhaps a rebranding is in order. I propose the ‘ACT/SAT’ bar! Sing it with me!
Stats for Smart Snack Marketing
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Concept: Smart Snack Marketing
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Segment: Females, 12-55
Comparison Set: 20 similar articles, including: iphone chocolates, green tea kit kat in japan, and uneventful promo websites.
Smart Snack Marketing
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