Going Like Sixty
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Your quiz for today is to finish this jingle: “Gimme a break, gimme a break, break me off a piece of…” In Japan, the end of this jingle has more to do with brain food than relaxation. In Japanese, ‘Kitto Katto’ sounds like “kitto katsu,” which loosely translates into “good luck,” or “eat this candy and you will conquer the world.” Nestle must be frothing at the mouth to bring similar homonym-based marketing techniques to the rest of the world. Perhaps a rebranding is in order. I propose the ‘ACT/SAT’ bar! Sing it with me!  In Japanese culture, it is believed that KitKats bring good luck to students each spring. Students sometimes spend a year or two at pricey private schools prepping for the tests, so a lot rides on them. It is therefore customary to engage in various superstitions—likethe use of lucky language charms—to increase one's chances of doing well.
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