The arrival of warm weather has brought with it a number of new refreshment options like the Canada Dry Orangeade soda to deliver exceptional flavor for consumers to enjoy this spring and summer.
Coming in several size format options, the soda features a base of its widely popular ginger ale that has been infused with a burst of orange flavor. This comes as a followup to the Ginger Ale and Lemonade that the brand introduced last year and addresses the increasing number of shoppers seeking out new, artisan-inspired refreshment flavors.
The Canada Dry Orangeade soda is available now alongside the new Diet Ginger Ale and Lemonade to offer a lighter refreshment that's free of calories.
Image Credit: Canada Dry
What's Driving This Trend
- Artisan-inspired Refreshment Flavors
- The trend towards unique, handcrafted refreshment flavors creates opportunity for new products that cater to consumer demand for premium, non-traditional sodas.
- Infused Beverages
- The rise in infused beverages presents opportunity for new, creative combinations of fruit and herb flavors that appeal to health-conscious consumers.
- Lighter, Low-calorie Options
- Low calorie, healthier beverage options are increasingly in demand, opening opportunities for companies to innovate new drinks that meet this demand for guilt-free indulgence.
Who This Affects Most
- Beverage Manufacturing
- As consumers demand unique, creative and healthy beverages, beverage manufacturing companies may exploit this trend as a disruptive innovation opportunity, providing new offerings with natural ingredients and formulation.
- Retail
- Brick-and-mortar stores and e-commerce retailers may exploit opportunities that come with the demand for artisanal and healthier refreshment flavors.
- Product Development
- Product development teams can create and introduce new flavors and recipes that satisfy consumer cravings for healthier, tastier, and more unique refreshment products.
