The Sqish

By: Alex Covert - Published:   Updated: Jun 2 2011 • References: coolbuzz.org
This camouflage innovation is a UK-based trend in areas that have planning restrictions - restrictions that prohibit satellite dishes. It's called the Sqish. Buyers send in a picture of the exterior wall where they want their satellite dish and one is then customized to blend in with that environment. The cost of a Sqish is £149 and an extra £25 for the camouflage sticker.

Implications - Products that are less than visually appealing, such as satellite dishes, are being redesigned to blend into the home. By offering consumers this option, a company shows that they care about how the consumers are perceived by others. This creates a positive relationship between the two.

Stats for Camouflage Satellite Dishes Trending: Older & Chilly
Traction: 3,955 clicks in 327 w
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Concept: Camouflage Satellite Dishes
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
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