The Sqish

By: Alex Covert - Published: Jun 12, 2008   Updated: Jun 2 2011 • References:
This camouflage innovation is a UK-based trend in areas that have planning restrictions - restrictions that prohibit satellite dishes. It's called the Sqish. Buyers send in a picture of the exterior wall where they want their satellite dish and one is then customized to blend in with that environment. The cost of a Sqish is £149 and an extra £25 for the camouflage sticker.

Implications - Products that are less than visually appealing, such as satellite dishes, are being redesigned to blend into the home. By offering consumers this option, a company shows that they care about how the consumers are perceived by others. This creates a positive relationship between the two. Stats for Camouflage Satellite Dishes Trending: Older & Chilly
Research: 4,022 clicks in 410 w
Interest: 4 minutes
Concept: Camouflage Satellite Dishes
Related: 25 examples / 19 photos
Segment: Neutral, 18-55
Comparison Set: 9 similar articles, including: landscape-blending abodes, modern bluesy cans, and gothic film eateries.