This camouflage innovation is a UK-based trend in areas that have planning restrictions - restrictions that prohibit satellite dishes. It's called the Sqish. Buyers send in a picture of the exterior wall where they want their satellite dish and one is then customized to blend in with that environment. The cost of a Sqish is £149 and an extra £25 for the camouflage sticker.
Implications - Products that are less than visually appealing, such as satellite dishes, are being redesigned to blend into the home. By offering consumers this option, a company shows that they care about how the consumers are perceived by others. This creates a positive relationship between the two.
What Makes This Trend Stand Out
- Camouflage Satellite Dishes
- Opportunity to redesign visually unappealing products to blend into the environment.
- Customized Satellite Dishes
- Opportunity to offer customized solutions that cater to individual preferences and aesthetics.
- Planning Restriction Innovations
- Opportunity to develop products that comply with planning restrictions while still meeting consumer needs.
Sectors Adopting This
- Home Improvement
- Opportunity for home improvement companies to offer customized and visually pleasing solutions for customers.
- Technology and Communications
- Opportunity for companies in the technology and communications industry to innovate satellite dishes and related products.
- Design and Manufacturing
- Opportunity for design and manufacturing companies to create products that blend into specific environments while still serving their intended purpose.
