Super-Sunny Calvin Klein Spring ‘09 Campaign

By: mediterranean - Published: Feb 13, 2009   Updated: May 17 2011 • References: calvinkleininc & homotography.blogspot
The new Calvin Klein Spring 2009 ad campaign takes the idea of outdoors to overdrive with extremely sunny and bright photography.

The ads were photographed by Mikael Jansson and feature models Gabriel Aubry, Doutzen Kroes, Jamie Strachan, and Cameron Russell.

I like the warmth and softness of the images, I just hope the models wore enough sunscreen to protect their skin from cancer…

Implications - Fashion photographers have always selected locations wisely to push the creative theme of their editorials and campaigns. This photo shoot takes place at a beachside setting, but retouchers have also intentionally overexposed each shot to emphasize sunlight and warm weather. Companies can take advantage of this opportunity by ensuring that post-production techniques enhance the emotion of photographs. Stats for Overexposed Fashion Ads Trending: Older & Warm
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Concept: Overexposed Fashion Ads
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Segment: Females, 18-35
Comparison Set: 31 similar articles, including: romantic beachside ads, gratuitous group nudevertising, and romantic sunsetography.