Super-Sunny Calvin Klein Spring ‘09 Campaign
The ads were photographed by Mikael Jansson and feature models Gabriel Aubry, Doutzen Kroes, Jamie Strachan, and Cameron Russell.
I like the warmth and softness of the images, I just hope the models wore enough sunscreen to protect their skin from cancer…
Implications - Fashion photographers have always selected locations wisely to push the creative theme of their editorials and campaigns. This photo shoot takes place at a beachside setting, but retouchers have also intentionally overexposed each shot to emphasize sunlight and warm weather. Companies can take advantage of this opportunity by ensuring that post-production techniques enhance the emotion of photographs.Stats for Overexposed Fashion Ads Trending: Older & Warm
Traction: 41,423 clicks in 310 w
Interest: 4 minutes Concept: Overexposed Fashion Ads
Related: 75 examples / 58 photos
Segment: Females, 18-35 Comparison Set: 28 similar articles, including: romantic beachside ads, gratuitous group nudevertising, and romantic sunsetography.