Califia Farms Packaging Now Features 100% Recycled Plastic
Michael Hemsworth — March 19, 2024 — Eco
References: califiafarms & refrigeratedfrozenfood
The Califia Farms packaging has been updated by the brand across North America to give it a more sustainable edge over the competition and prioritize a commitment to change in the industry.
The brand has converted all its bottles in both the US and Canada to 100% recycled plastic (rPET) that's reported by the brand to help reduce the company's greenhouse gas emissions by around 19%. The packaging update will also help to cut the brand's energy usage in half. The brand will be communicating the packaging change to consumers via an on-pack QR code that will direct them to a dedicate website for learning more.
Chief Executive Officer Dave Ritterbush spoke on the Califia Farms packaging update saying, "This transition to 100% rPET represents a significant commitment to soften Califia's environmental footprint. While Califia is an inherently sustainable business thanks to the plant-based products we produce, we recognize the importance of ongoing, forward progress in our sustainability journey. By moving to 100% rPET for our iconic curvy bottle, we're taking a major step in reducing our reliance on virgin plastic and advancing the principles of a circular economy."
Image Credit: Califia Farms
The brand has converted all its bottles in both the US and Canada to 100% recycled plastic (rPET) that's reported by the brand to help reduce the company's greenhouse gas emissions by around 19%. The packaging update will also help to cut the brand's energy usage in half. The brand will be communicating the packaging change to consumers via an on-pack QR code that will direct them to a dedicate website for learning more.
Chief Executive Officer Dave Ritterbush spoke on the Califia Farms packaging update saying, "This transition to 100% rPET represents a significant commitment to soften Califia's environmental footprint. While Califia is an inherently sustainable business thanks to the plant-based products we produce, we recognize the importance of ongoing, forward progress in our sustainability journey. By moving to 100% rPET for our iconic curvy bottle, we're taking a major step in reducing our reliance on virgin plastic and advancing the principles of a circular economy."
Image Credit: Califia Farms
Trend Themes
1. Sustainable Packaging Innovation - The shift to 100% recycled plastic bottles in the alt milk industry presents an opportunity for brands to showcase their commitment to sustainability through eco-friendly packaging solutions.
2. Consumer Communication Enhancement - The use of on-pack QR codes to educate consumers about sustainable packaging updates allows brands to engage with their audience and raise awareness about eco-friendly initiatives.
3. Circular Economy Advancement - Adopting recycled plastic packaging not only reduces greenhouse gas emissions but also opens doors for brands to contribute to a circular economy by minimizing plastic waste in the alt milk sector.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage sustainable packaging practices to align with consumer preferences for eco-friendly products and drive positive environmental impact.
2. Packaging - In the packaging industry, incorporating 100% recycled plastic materials for products like alt milk bottles can foster innovation towards more sustainable and environmentally friendly packaging solutions.
3. Marketing and Advertising - Marketing and advertising professionals can explore opportunities to promote eco-friendly packaging transformations in the alt milk market as a way to enhance brand reputation and resonate with environmentally conscious consumers.
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