Rockstar

Caffeine Candy

By: Jeremy Gutsche - Published: Jul 14, 2006   Updated: Jul 5 2011 • References: thinkgeek
For those who don't like coffee, caffeine candy is a convenient way to get an energy fix. Think Geek now has a caffeine candy sampler that includes 9 different varieties of caffeine candy for $22.99.

Jolt Gum - Icy Mint
Jolt Gum - Spearmint
Foosh Energy Mints
BAWLS Mints
Warp Green T Mints
Penguin Mints - Chocolate Mint
Penguin Mints - Cinnamon
Penuin Mints - Peppermint
Shock-a-lots

Implications - With so many things to do in each day, modern consumers are looking for innovations that multitask. Items that offer efficiency with function are appealing to those who don't have time to do one thing at a time. In order to grow its popularity, a company could focus on creating more of their products with this time-saving element in mind.