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CADD Ads Show Fatal Crashes Through Artistic Perspective

By: Summer Luu - Published: Dec 21, 2010 • References: cadd.org.uk and adsoftheworld
By showcasing car wrecks made out of broken beer bottles, the CADD ads put an artistic spin on fatal crashes from drunk driving.

The CADD (Campaign Against Drinking and Driving) organization provides support for the families of victims killed and injured by drunk motorists. With the shattered bottles depicting fatal losses, the tag line reads, "What's the price of a bottle of wine?" These CADD ads don't need gruesome pictorials to get straight to the point.