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The Cadbury Joy Jacket Lights Up When Wearer Eats Chocolate

By: Meghan Young - Published: • References: cadbury & psfk
Capturing the experience of eating a piece of chocolate is not an easy task, but the Cadbury Joy Jacket has succeeded with flying colors. It is a hijacked trench coat that has been outfitted with a variety of gadgets and features meant to be put into play as soon as the wearer takes a bite out of a bar. In an explosion of color, lights and inflatable embellishments, the Cadbury Joy Jacket captures the joy of eating chocolate, hence its name.

Created by Hirsch&Mann, the Cadbury Joy Jacket uses Raspberry Pi controllers to accomplish this feat. Once activated, blinking lights "will visualize an excited heartbeat on the chest, followed by songs of fanfare from hidden speakers along with whimsical huffing and puffing of colorful pieces sewn in the fabric. Finally, a sudden burst of confetti will mark the crescendo," according to Psfk. Stats for Chocolate-Reacting Clothing Trending: This Year & Buzzing
Traction: 1,120 clicks in 45 w
Interest: 0.5 minutes
Concept: Cadbury Joy Jacket
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
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