The Cacao Journey Club is Inspired by the History of Chocolate

By: Rebecca Byers - Feb 27, 2016
References: packagingoftheworld
This example of cacao branding from Guayaquil, Ecuador takes its inspirations from the ancient history of chocolate cultivation in Mesoamerica. The Cacao Journey Club is a retail shop and chocolate purveyor in Guayaquil that boasts a unique visual branding scheme that pays homage to the earliest forms of chocolate, made from the fermenting and roasting of raw cacao beans.

To communicate these inspirations of recipes rooted in the ancient traditions cacao fermentation, the Cacao Journey Club tapped graphic designer Santiago LandaburĂ¼, who also aimed to play up the belief that chocolate was a gift from the gods with healing properties. Evidence exists that dates the first chocolate drink back to the Mokaya and other pre-Olmec people as early as 1900 B.C.