From Ugly Dolls to killer bread, Jeremy Gutsche's Better and Faster is filled with business stories on brands that have won in their particular market. If you find yourself baffled by the ability of entrepreneurs to spot emerging opportunities or simply want to become better at it, Gutsche spells out six patterns of opportunity to help in carving out a niche.
By diving into patterns like Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration, you'll be better equipped to spot where a business can profit by diverging from the mainstream and filling in gaps in services. One of the main problems with trying to imitate something seen in the mainstream is that it's too late—Better and Faster reaches you how to out-innovate, outsmart and outmaneuver competitors.
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Look Beyond What's Popular
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Throw Away Your Ideas
Hunt Patterns of Opportunity
Oppose the Mainstream
Accelerate Asymmetric Advantage
Scour for Ideas