Behold the Burger King Sprout Surprise Whopper filled with Brussels sprouts. For a limited-time holiday special, this fast-food chain has unveiled a burger that contains an uncommon ingredient.
Apparently this vegetable is part of traditional British Christmas dinners, and Burger King called them "the classic festive ingredient that so often gets overlooked." Perhaps there's a reason why -- people are not taking to the new Burger King Sprout Surprise Whopper very well.
Implications - It's always interesting when fast food companies attempt to introduce new "healthier" alternatives to the typically heart-busting menu they offer. While the brussel sprout burger may not be for everyone, health nuts in North America are rejoicing.
Stats for Brussels Sprouts Burgers
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Research: 1,097 clicks in 281 w
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Concept: Burger King Sprout Surprise
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Segment: Females, 18-55
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