Carl's Jr. & Hardee's Created Custom Sneakers with The Shoe Surgeon
Laura McQuarrie — April 20, 2021 — Lifestyle
References: TheSurgeon & prnewswire
Dominic Ciambrone, better known as The Shoe Surgeon, recently collaborated with a burger brand for the first time and created a custom pair of burger-inspired sneakers to celebrate the returning Steakhouse Angus Thickburger. Inspired by the flavor of the burger that is returning for a limited time, the custom-made Angus Kicks feature a chunky style and even a small spot to stash condiment packets.
To mark the return of the coveted burger stacked with a seasoned one-third pound 100% Angus beef patty, A.1. Sauce, bacon and cheese, the custom sneakers are set to be raffled off to a pair of lucky fans. Proceeds from the raffle will go towards supporting Stars for Heroes, the annual fundraising campaign from Carl's Jr. and Hardee's for military-focused organizations.
To mark the return of the coveted burger stacked with a seasoned one-third pound 100% Angus beef patty, A.1. Sauce, bacon and cheese, the custom sneakers are set to be raffled off to a pair of lucky fans. Proceeds from the raffle will go towards supporting Stars for Heroes, the annual fundraising campaign from Carl's Jr. and Hardee's for military-focused organizations.
Trend Themes
1. Custom Sneakers - There is a growing trend of companies collaborating with sneaker designers to create custom limited-edition sneakers that appeal to a specific audience, thereby creating a buzz and generating revenue.
2. Food-inspired Fashion - There is a trend of fashion lines partnering with food brands to create food-inspired fashion items, which can act as effective marketing tools and draw attention to the brand.
3. Charitable Collaborations - There is a trend of companies collaborating with charitable organizations to not only give back to society but also improve their brand image and appeal to socially conscious consumers.
Industry Implications
1. Fast Food Industry - Fast-food chains could potentially collaborate with fashion designers to create custom sneakers or clothing lines inspired by their products, generating buzz and revenue.
2. Fashion Industry - Fashion brands could partner with food companies to create food-inspired clothing items, utilizing the trend of foodie culture to appeal to customers.
3. Charity Industry - Charitable organizations could collaborate with companies to create unique fundraising initiatives that incorporate products, increasing awareness and donations for the cause.
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