IKEA Uses Cordless Bungee Jumping' to Promote Wireless Charging

By: Laura McQuarrie - Jun 24, 2015
References: ikea & prexamples
Now that wireless charging technology is becoming more accessible, most consumers are warming to the idea of supplying juice to their devices without wires—but what about bungee jumping without a cord?

Although wireless charging and bungee jumping seem like two discordant things, IKEA brought them together for a promotional stunt that promotes its charging furniture range.

For the stunt, the furniture retailer's 'Wireless Bungee Jumping' claims to revive a science that was formerly used in 80s movies, making it possible for people to throw themselves off of platforms 61 meters high with only the use of a magnet. Although the IKEA stunt was all revealed to be a hoax, advances to wireless charing could mean that cordless bungee jumping may happen one day for those daring enough to make the first trial jumps.